Summary: Evo is a new conference created by the founders of Today’s Mama and Mom It Forward. It’s a social media conference geared towards women and focusing specifically on bloggers and mompreneurs. I got to design the bulk of their event signage including agendas, directional signs, sponsor banners, etc. This was an extremely fun project to work on because other than Ignite Salt Lake I haven’t had a chance to work on event signage since my Legato/EMC days.
It was awesome working with the Evo ladies and they pulled off a great conference with an incredible selection of speakers and session topics. My favorite was the ultra design geek-chic branding discussion by Debbie Millman. She dissected the concept of branding and tied our innate need to “make and mark” to the social media phenomenon of today. Being one of about 15 or so men at a conference geared towards women was quite the experience as well! I highly recommend attending Evo next year if you are in the social media sphere or wanting to learn more about it.