Last night I spoke about branding at LaunchUp #7. Jeremy Hanks and crew put on an awesome event as always. The three companies that spoke, FanFare, Bazari, and Inzolo, were very cool. I particularly loved the talk given by Brian Henderson of FanFare. I’m an avid music and live music fan and FanFare, which is basically taking a Groupon approach to concert promotion, sounded like a game changer. If they can pull off their concept I think they are poised to take an untapped market by storm. Dave Brascom of SEO.com also gave an interesting talk about how his successful search engine optimization company got started and the effect that purchasing the domain name “seo.com” had on their success.

I’m hoping to be able to post the video recording of my talk soon but for now you can download the slides here:

Making Your Company Memorable: A Startup’s Guide to Branding